- They tug at the heartstrings and help persuade your people to make a decision for Christ.
- They connect with your people.
- They are colorful and compelling.
- They address real people with real-life problems and solutions.
- They are sensitive and appropriate for the particular audience you are addressing.
- They are believable.
Daniel Akin, Bill Curtis, and Stephen Rummage, Engaging Exposition (Nashville B&H Academic, 2011), 167-68 (with some modification).